Himanshu Shekhar, Salesforce Architect
Marketing Cloud & PardotAvailable for Projects

Himanshu Shekhar

Salesforce Marketing Cloud Architect

Salesforce Architect with 7+ years on the platform, including leading Marketing Cloud and Pardot delivery teams. I design journeys, email automation, and data integrations that connect marketing to Sales Cloud and the rest of your org.

7+
Years on Salesforce
18x
Certified
100+
Projects Delivered
100%
Upwork Job Success
5.0
Upwork Rating

Marketing Cloud Expertise

Studio Mastery

Email Studio

Create stunning, responsive emails with dynamic content, AMPscript personalization, and A/B testing for maximum engagement.

Dynamic ContentAMPscriptA/B TestingResponsive DesignContent Blocks

Journey Builder

Design automated multi-channel customer journeys with decision splits, wait steps, and real-time triggers based on behavior.

Multi-channelDecision SplitsReal-time TriggersEinstein STOGoal Tracking

Automation Studio

Build powerful automated workflows for data imports, segmentation, triggered sends, and complex data transformations.

SQL QueriesData ExtensionsTriggered SendsFile DropsScheduling

Mobile Studio

Reach customers through SMS, push notifications, and in-app messaging with personalized, timely communications.

SMS CampaignsPush NotificationsIn-App MessagesGeo-fencingMobileConnect

Advertising Studio

Connect your CRM data with advertising platforms to create targeted audiences and measure campaign effectiveness.

Audience BuilderFacebook AdsGoogle AdsLead CaptureLookalike Audiences

Analytics Builder

Track performance with custom dashboards, engagement metrics, and Einstein analytics for data-driven decisions.

Custom ReportsEinstein AnalyticsEngagement ScoringAttributionROI Tracking

Journey Builder

Customer Journey Architecture

Entry
API, Data Extension, Event
Decision
Split, Filter, Einstein
Email
Dynamic, Personalized
Wait
Time, Event, Einstein STO
Goal
Conversion, Engagement

Real-time Triggers

Cart abandonment, browse behavior, API events

Einstein Optimization

Send time optimization, engagement scoring

Goal Tracking

Conversion attribution, A/B path testing

Journey Blueprints

Example Journeys I Build

Abandoned Cart Recovery
E-Commerce | 3-Step Journey
1

1 Hour: Gentle Reminder

Dynamic email showing exact cart contents with product images and prices

2

24 Hours: Social Proof

Customer reviews + 'Items selling fast' urgency trigger

3

72 Hours: Final Offer

Personalized discount based on cart value and customer lifetime value

Lead Nurturing Flow
Financial Services | Multi-Branch
1

Entry: Form Submission

Prospect downloads whitepaper or requests demo

2

Day 3: Educational Content

Relevant content based on product interest + engagement scoring

3

Hot Lead Alert

Auto-notify sales when engagement score exceeds threshold

Patient Appointment Journey
Healthcare | HIPAA Compliant
1

Booking Confirmation

Immediate email + SMS with appointment details and prep instructions

2

48 Hour Reminder

Multi-channel reminder with easy reschedule option

3

Post-Visit Follow-up

Care instructions, satisfaction survey, next appointment booking

Dynamic Personalization

Emails That Feel Personal

AMPscript Personalization

Every email is dynamically generated with customer-specific content using AMPscript. Product images, prices, recommendations, and offers are all personalized in real-time.

100%
Personalized
AMPscript
Dynamic Content
STO
Einstein Send Time
A/B
Content Testing

Connected Ecosystem

Integration Architecture

Sales Cloud
Service Cloud
Commerce Cloud
Marketing
Cloud
Data Cloud
Shopify
Stripe

How I Work

My Marketing Cloud Process

1

Discovery & Audit

Deep dive into your current setup, data model, and business goals. Identify quick wins and long-term opportunities.

2

Journey Mapping

Map customer journeys across touchpoints. Design data flows, entry criteria, and personalization rules.

3

Build & Configure

Set up data extensions, build automations, create dynamic content, and configure Journey Builder campaigns.

4

Test & Optimize

Rigorous testing across devices and scenarios. A/B testing, Einstein optimization, and continuous improvement.

5

Launch & Support

Go live with monitoring dashboards. Ongoing optimization based on performance data and new opportunities.

Technical Skills

Marketing Cloud Tech Stack

Marketing Cloud Core

Email StudioJourney BuilderAutomation StudioContent BuilderContact BuilderMobile StudioAdvertising StudioAnalytics Builder

Development & Scripting

AMPscriptSSJSSQLHTML/CSSJSONREST APIsSOAP APIsWSProxy

Data & Integration

Data ExtensionsSalesforce CRM ConnectMuleSoftAPI IntegrationFTP/SFTPCloudPagesSmart CaptureData Filters

Personalization & AI

Einstein STOEinstein EngagementDynamic ContentContent DetectionPredictive IntelligenceRecommendation Engine

Client Feedback

What Clients Say

5.0Every review quoted word for word from Upwork100% Job SuccessTop Rated PlusSee all on Upwork
"Himanshu has been a strong contributor to our Salesforce work during a complex ramp‑up phase. He is technically capable, communicates clearly, and is very effective at walking stakeholders through his solutions in a way that’s easy to understand. He is receptive to feedback, aligns well with established architectural standards, and adapts quickly when guidance is provided. His demos and explanations have been especially helpful in supporting user acceptance testing and cross‑team alignment. Overall, Himanshu brings professionalism, collaboration, and solid Salesforce development skills to the table. I would happily work with him again and recommend him for projects that require both technical execution and thoughtful communication."
Salesforce Architect/Admin: Workflow, Clio & CallRail Integration
Verified Upwork review · Jan 2026
"Himanshu was an absolute pleasure to work with on our Salesforce integrations with Stripe and QuickBooks. His deep expertise in the Salesforce platform, combined with his prior experience integrating these systems, made the entire process seamless. He was punctual, courteous, and always willing to go the extra mile to ensure a successful implementation. Not only did he meet all project requirements, but he also delivered ahead of schedule. I highly recommend Himanshu for any Salesforce integration work and look forward to collaborating with him again in the future."
bpmPro to Stripe Integration
Verified Upwork review · Feb 2025
"Himanshu is an outstanding Salesforce developer! He is highly skilled, detail-oriented, and delivers quality work on time. His deep understanding of Salesforce, combined with his problem-solving abilities, makes him a valuable asset to any project. Communication was seamless, and he consistently went above and beyond to ensure the best results."
Salesforce Developer
Verified Upwork review · Feb 2025
"Himanshu dove in super quick, and helped us solve a problem with Salesforce and Pandadocs we were stuck on. Having experienced help meant alot, saved a tonne fo time."
30-minute consultation (PandaDoc)
Verified Upwork review · Jun 2026
"Working with Himanshu on a Salesforce project was a game-changer. Not only did he bring superb technical knowledge to the table but also a knack for simplifying complex issues. Throughout the project, his dedication to clear communication and effective solutions stood out. His blend of expertise, patience, and commitment to understanding my needs for the project transformed a daunting task into a manageable and educational experience. I can't recommend Himanshu highly enough for anyone looking to navigate Salesforce's complexities with ease and assurance."
Salesforce Screen Flow Assistance
Verified Upwork review · Mar 2024
"Himanshu's patient and diligent approach to problem solving and his knowledge of Salesforce CPQ and Salesforce Billing were a critical part of solutioning for a unique customization challenge he was able to help us resolve and support. Always up the challenge and willing to to research and apply novel solutions where needed such as assisting with custom Stripe Elements implementations. Would gladly work with him again in the future!"
Salesforce CPQ Expert
Verified Upwork review · Mar 2024

Ready to Transform Your Marketing?

Whether you need abandoned cart recovery, lead nurturing, or a complete Marketing Cloud overhaul—let's talk about your goals.

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Also available for Marketing Cloud audits and quick fixes.